Campaign Planning
Annual Marketing Campaign Calendar
Company: Oxygen Activeplay
Developed a comprehensive annual marketing planning calendar focused on achieving brand awareness and driving sales.
This detailed timeline encompasses multi-channel execution across the website, social media, digital ads, PR, OOH, and in-park communications. Tailored campaigns strategically target peak business periods, leveraging customer insights and segmentation data to optimize content for various customer segments.
Results include streamlined marketing effectiveness, clearly defined channel outputs, and coordinated multi-channel campaigns for maximum impact.
Summer campaign
Company: Oxygen Activeplay
Crafted a sophisticated and intricately woven campaign spanning seven weeks during the school summer holidays, a critical period in Oxygen's annual trading calendar. Recognizing the competitive landscape in the leisure industry from June to September, my team and I devised a meticulously planned multi-channel campaign. Leveraging both digital and traditional marketing channels, we tailored messages to target specific customer segments effectively, ensuring maximum impact during this pivotal time.
Creative agency credit: Saint Design
