I have over a decade of experience in senior marketing roles, where I have proven to be both a self-starter and an effective collaborator. My experience covers various sectors including multi-site retail and leisure, real estate-namely luxury retirement properties, and hospitality, and I have worked for multiple private equity-owned businesses. I am a Member of The Chartered Institute of Marketing (CIM), educated to postgraduate level, a Trustee on a charitable board, and a marketing generalist.

I have extensive experience working cross-collaboratively with sales and operations teams to drive improved trading performance and company growth initiatives through brand development, marketing, and campaign management. I am proficient in leading teams, driving brand awareness, and delivering exceptional ROI. I am skilled in identifying market trends and opportunities to develop innovative marketing campaigns that have generated increased sales and customer engagement.

Additionally, I am adept in utilizing digital marketing channels through my direct reports such as social media, SEO, and SEM to drive lead generation and conversion. I am also experienced in agency management including creative, PR, digital, media and print. I have managed budgets and delivered projects on time and within budget. My communication and interpersonal skills enable effective collaboration with cross-functional teams and stakeholders.