Brand Development & Refresh
M Bar & Kitchen, Mayfield Club & Mayfield Care
Company: Mayfield Villages
M Bar & Kitchen
Managed the independent 'M Bar & Kitchen' and 'Mayfield Club' sub-brands within the Mayfield Villages brand portfolio.
For 'M Bar & Kitchen', cultivated a visually captivating and unforgettable restaurant/pub brand, positioning it as the premier F&B destination in Watford. The brand essence encapsulates a clean, simple menu concept, exuding an atmosphere of ease and sociability.
Mayfield Club
'Mayfield Club' is strategically positioned in the market, seamlessly blending with competitors while offering a unique alternative to traditional gyms for the over 50s. With offerings including personal training, studio space, and wet leisure facilities, Mayfield Club targets individuals seeking a holistic fitness and relaxation experience. Its core messaging targets potential members considering high street gyms, highlighting its distinctive features.
Both brands underwent extensive brand identification exercises, resulting in comprehensive brand guideline documents and a suite of collateral templates for seamless offline and digital marketing execution.
Mayfield Villages Care
Created visually appealing marketing materials that set Mayfield Villages Care apart in local care advertising spaces, with an eye toward future national expansion.
Establish a brand identity that not only captivates attention but also informs potential customers about the care offerings, inspiring them to take action through direct inquiries or further exploration. This branding effort resonates with diverse customer segments, leveraging insights from Audley Care research.
Rolled out in Watford initially, the brand was created with scalability and longevity. This approach ensures seamless replication for future Mayfield schemes, facilitating expansion while maintaining brand consistency.
This comprehensive brand development encompassed positioning, tone of voice, and visual execution, along with the creation of brand guidelines. This includes crafting a brand overview, developing a new logo selecting color palettes, typography, and defining the brand's tone of voice.
Creative agency credit:: psLondon
Brand Refresh
Company: Audley Care
Initiated and spearheaded a comprehensive brand platform refresh, overseeing all aspects from positioning to tone of voice and visual execution. Led the transformation of the Audley Care brand, ensuring its updated look and feel resonated in the marketplace, driving increased interest, inquiries, and package conversions. Increased customer sentiments resulting in positive customer ratings and recommendations.
Crafted premium care brand aesthetics through innovative brand concepts, seamlessly applied across print and digital platforms. Established comprehensive brand guidelines for Audley Care, encompassing brand overview, logo application, colorways, typography, and tone of voice.
Creative agency credit: Haygarth
Research and brand development agency credit: Cousins Davis
Brand Development
Company: The Audley Foundation
The Audley Foundation, established in 2019, underscores Audley's unwavering dedication to charitable endeavours in the industry. Our mission is to enrich the lives of older individuals by actively supporting communities on both local and national levels.
I've played a pivotal role in owning, managing, and implementing the foundation's branding across digital and print platforms. Additionally, I proudly serve on the Board of Trustees, contributing to strategic decision-making and ensuring our initiatives align with our core values.
Creative agency credit: Haygarth
