Brand Rollout

Company: Oxygen Activeplay

Managing three distinct variations of the Oxygen brand across our estate necessitated a meticulous and thorough approach to the rollout of our new brand following development signoff. Through cross-collaboration, the marketing team spearheaded a comprehensive plan, ensuring alignment and coordination among key internal stakeholders and agency partners. This encompassed all touchpoints, from website and online listings to merchandise, ongoing marketing activities, HR initiatives, signage, advertising, and beyond.